Rebranding Pleasant Street Auto in South Hadley, MA has been (and will continue to be!) a delight. The basic structure of the brand (the new logo and the repetition of the red, blue, and gray slanted accent boxes) is set and has found life in many company advertisements and paper materials. The challenge remains imagining new ways to present logo & graphics for the different mediums. This new business card design is sharp and eye-catching, while keeping legibility and cleanliness. I have been experimenting with fonts and I believe I've finally found one that makes both myself and the company management happy, aesthetically.