It doesn't take much research to figure out that having well crafted, informative video is an excellent (if not the best) marketing tool a business can have these days. After all, YouTube is having quite a moment, with many stars of the platform being able to make decent livings off of it. It's been my mission over the past few weeks to "master" iMovie, and though it's a free program, it's surprisingly capable of quite a lot!
The team at Pleasant Street Auto are talented beyond belief and have already garnered quite a following and customer base. This summer, they're celebrating their 35th anniversary as a company, and I knew it was time to step it up a notch! This is a "behind the scenes" shot of the process. I've learned so much about what iMovie is capable of, and how talented the crew is on-camera! I'm looking forward to releasing the video tomorrow so the rest of the (social media) world can see what the folks at PSA can do!
iMovie is particularly impressive. I love when programs give you templates to work with, but also allow for customizing and tweaking to really amp up the design of the video. I'm learning as I go, but I feel as though I've found my niche already!